Friday, May 29, 2020

Why choose a career in marketing

Why choose a career in marketing Home career Why choose a career in marketingcareerWhy choose a career in marketingBy Megha Bali - April 17, 20196680Facebook Marketers are the people who just make us do it, get us to look at London and turn it to 30 °. Marketing is concerned with identifying consumer demand related to a product or service and developing ways that consumers can buy these in the optimum quantities to make your business profitable. This includes analysis of market research, distribution, product design, location (i.e. where to sell it), pricing and promotionâ€"also known as the 4 ‘ Ps.’The marketing world covers advertising, branding, promotions, and sales through social platforms or offline modes. Any business could offer the best products or services in the industry, but if they had not been properly marketed, none of the potential customers would know about it. It is the marketing strategies that make the difference and are regarded as the most important ingredient for any business ‘ succes s.Marketing can theoretically be defined as identifying current patterns and trends and understanding the need for any products and services and making use of the facts to make relevant adjustments as to how the products are priced / advertised. Some of a marketer’s typical tasks are-Determining the need for specific products or servicesDistinguishing potential markets for products or servicesMonitoring current trends and patterns in the societyDeveloping pricing and sales strategiesWorking with public relations, product development, technology and sales departments.Common myths about career in marketing Contents hide 1 Common myths about career in marketing 2 Marketing is a new approach to business 3 Marketing is concerned only with advertising and high-pressure selling. 4 Skills required to pursue marketing 5 Educational requirements to pursue marketing 6 BBA 7 BBM 8 B.COM 9 Postgraduate programs overseas 10 Marketing certification programs 11 Scope of mar keting as a career in India 12 Digital marketing 13 Direct marketing 14 Market research 15 Advertising 16 Brand management 17 Public relations Marketing is a new approach to businessBefore the industrial revolution, marketing strategies were used. Buyers and sellers enjoyed close contact with each other at that time and tried to understand what customers want, why they want the product and how they want it? They used to do their best to meet their needs, so marketing is quite old today, not something that has been developed. Marketing strategies have been changed nowadays. Numerous approaches are used to grow the business, such as digital marketing, market research, search engine optimization, pay per click, offline promotional methods such as radio advertising, television, etc.Marketing is concerned only with advertising and high-pressure selling.Marketing is a broad area that includes not only advertising and high-pressure sales, but also innovation, market testing, ma rket research, product promotion, public relations, digital marketing, content writing, etc. It is the job of a marketer to explain to the general public a company and its services or products. As a marketer, you should be able to explain the target population’s needs and interests and then recommend process, customer service, and product changes. A successful marketer is the one who by driving sales can increase the income of a company.Skills required to pursue marketingTo be a good marketing agent you must have the following skills:Communication skills: Communication needs to be quite effective, as the field is about communicating with customers through verbal or written modes. Marketing includes writing content, creating multimedia campaigns, understanding design, and a general understanding of who the end user is and what they want. It’s a fun, creative, and exciting domain.Analytical thinking skills: Marketing includes market understanding, current trends and a lot of resea rch-based analysis to determine what the audience wants and needs, why they want it to be and how they want it to be. On the basis of data and other information received, marketers are often able to draw logical conclusions.Technology skills: From using different software to track the progress of a key campaign, to using analytics to measure the success of social media campaigns, you will need decent computer knowledge and efficiency in Microsoft Office (Excel, Word, PowerPoint), Data Analysis Software, Search Engine Optimization (SEO), Pay-Per-Click (PPC), Sales Copywriting, Content Writing.Negotiation skills: You will have to negotiate budgets, timelines, and expectations with customers as a marketer. You would also need to work with designers and vendors, etc., and you should be able to drive a hard bargain, which as a professional marketer is a big part of success.Educational requirements to pursue marketingIf you want to pursue marketing as a fully fledged career then you must have the following degrees with you:BBAThe course includes management and theoretical studies in the areas of finance, operations management, information systems management, etc. Indian Management Institute, Indore; Guru Gobind Singh Indraprastha University, Delhi; Symbiosis Institute of Business Management, Pune; Christ University, Bangalore etc. are the leading colleges / universities offering this course.BBMThe course includes administrative and theoretical studies in the areas of accounting, business, finance, real estate, management of human resources, international business, information technology, etc. Shaheed Sukhdev College of Business Studies, Delhi University; Keshav Mahavidyalaya, Delhi University; Deen Dayal Upadhyaya College, Delhi University; Narsee Monjee College of Commerce and Economics, Mumbai etc. are the leading colleges / universities offering this course.B.COMThe course’s duration is 3 years. The content of the course is nearly similar, but the only differen ce is that students with 10+ 2 math are eligible for B.Com. (Hons.) and non-mathematicians are eligible for B.Com. Leading colleges / universities offering this course are Delhi University (Multiple Colleges); Mumbai University (Multiple Colleges); Christ University, Bangalore Admission through these universities is through merit or admission / interview by the respective colleges / universities.Postgraduate programs overseasIf you’re looking for education abroad, you can pursue a marketing master’s program. Some of the top universities that offer this course are Northwest University, USA; Harvard Business School, USA; Wharton School, Pennsylvania; Stanford University, USA; London Business School, UK; HEC Paris, France, etc. Standardized examinations such as GRE or GMAT, Language Proficiency Examinations such as TOEFL, IELTS, Application Essays, Resume etc. are neede in the completion of the application process for the sameMarketing certification programsThere are a number of ma rketing certification programs available which you can pursue online or offline as per your preference. Here is a list of some of them:Google AdWords CertificationGoogle Analytics CertificationHootSuite Social Media Marketing CertificationCertification courses from Scrum AllianceProfessional Certified Marketer, American Marketing AssociationeMarketing Institute’s Online Marketing CertificationDistilled: Smarter Online MarketingCertification courses from HubSpotMoz AcademyScope of marketing as a career in IndiaMarketing is a broad area which includes the following specialized fields:Digital marketingDigital marketing is a booming career as the world becomes more digitized in every aspect. Digital Marketing’s scope includes branding, social media marketing, content marketing, email marketing, video production, web design, development of apps, search engine optimization, marketing of search engines, etc. Nearly all businesses now use digital marketing to build their brand, generate leads, and sell. In the field of digital marketing, working smart, keeping yourself updated with the latest information, excellent communication skills are the key to success.Direct marketingDirect marketing involves directly reaching customers using their phone numbers, email ids, buying history, etc., and communicating about new products or services. Many service providers also use Google AdWords, Google my Business, Facebook advertisements, content marketing, organic social media, coupon deal sites, email marketing, webinars, etc. to grow their business.Market researchResearch on the market involves researching current trends in order to understand their consumers, their needs, buying habits and how they view the product on current trends. Just as in many companies, due to the changing technological and social trends, market research is evolving by speed of light, you can bring lots of new ideas to the table and further develop them through the deep knowledge of experienced prof essionals. Some research is done to understand market environments that are competitive, technological, social, economic, cultural, political or legal.AdvertisingIn order to create brand reinforcement and brand identity, advertising facilitates large-scale marketing. To promote the product, various forms like Electronic Media (Radio / TV), Print Media (Newspaper / Magazine), Direct Mail, etc. Help you generate potential customers by allocating the right amount of money to the right channels. You can work as a copywriter, graphic designer, editor of films and videos, prepare ads, etc.Brand managementBrands have a strong influence not only on customer engagement, but also on a company’s management. Brand management scope includes brand positioning, cost, customer satisfaction and competitor awareness. Many companies manage their brand through public relations, advertising, telephone directories, online (website, blogs, social media such as Twitter and Facebook), broadcast media (tel evision, radio), print media (newspapers, magazines, specialty publications), and print and direct mail displays (brochures, fliers, signage).Public relationsPublic relations involve daily interaction with customers. People working as managers of public relations are known as the company’s spokesperson and are involved in creating a favored brand image. Public relations also involves media advertising promotion, enhancing the company’s public awareness, and projecting the organization as a source of opportunities and growth.Hope you find this information about marketing as a career useful! Convert your passion for Marketing into your profession by taking help from this article

Monday, May 25, 2020

Financial Manager Job Description Sample - Algrim.co

Financial Manager Job Description Sample - Algrim.co Financial Manager Job Description Template Download our job description template in Word or PDF format. Instant download. No email required. Download Template Using Your Template Follow these instructions to use your new job description template Step one: Fill out all details in your job description template using the provided sample on this page. Step two: Customize your requirements or duties to anything special to your workplace. Be sure to speak with team members and managers to gauge what's required of the position. Step three: When the census of the team has agreed on the description of the work, add in a Equal Employment Opportunity statement to the bottom of your job description. Step four: Check with your legal department, management team, and other team members to ensure the job description looks correct before creating a job advertisement. Choose a job board that's specific to your needs.

Friday, May 22, 2020

Personal Branding Interview John Jantsch - Personal Branding Blog - Stand Out In Your Career

Personal Branding Interview John Jantsch - Personal Branding Blog - Stand Out In Your Career Today, I spoke to John Jantsch, who is a marketing and digital technology coach, award winning social media publisher and author Duct Tape Marketing and his new book called The Referral Engine. In this interview, John talks about what a referral engine is, how long it took him to develop his own, if its easier to generate referrals because of our connectivity now, how to manage referrals, and why you shouldnt refer everyone. What is a referral engine and why should people care about it? Referrals are the greatest leads on the planet when generated correctly they are more qualified, less costly, and generally not as price driven. Building a systematic approach to generating referrals through customers and strategic networks is how you build marketing momentum. How long did it take you to develop your own referral engine? What were the obstacles and the benefits? I guess Im not done, so on one hand a very long time, but benefits poured in within weeks of taking this view. The real obstacle is time, as in most things, youve got to change your marketing mindset, go to work on being more referable and commit to a plan of action people get restless and have trouble putting in that kind of groundwork, but its absolutely worth it. I cant tell you the last time I went looking for business. Is it easier to get referrals now than five years ago? Are there new dangers with technology? I dont know that I would say its easier to get them, in fact, in some ways its easier for someone to damage your ability to get them. But, its definitely easier for you to equip your champions and partners with tools and tactics to spread the good word if indeed youre doing remarkable work. What happens if you end up getting a lot of referrals? How do you manage that pipeline? Raise your prices. Half kidding, half serious with that, but always measure and assess the value you deliver. My guess is youre not charging near enough. Make certain you can afford to create an incredible customer experience and people will expect to pay a premium. Can referrals hurt your personal brand if the person isnt qualified to perform the service? Sure, dont refer to just anyone. Build your referral network with one view only nobody makes it on your team unless you would send your best customer to them. Take the time to build a relationship with your referral sources and build up the know how to become the go to person for everything your customers need. John Jantsch is a marketing and digital technology coach, award winning social media publisher and author Duct Tape Marketing and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Coach Network that trains and licenses small business marketing coaches around the world. His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine. He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix. His practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.

Monday, May 18, 2020

The Methods That Will Help You To Get Better At Your Job

The Methods That Will Help You To Get Better At Your Job The Methods That Will Help You To Get Better At Your Job So, you want to excel at your job. Good for you! There are so many things you can do to get better at whatever it is you do. Here are some of the methods that could help you: Stop Multitasking It’s all too easy to try to multitask and feel as if you’re getting more done. However, this is rarely the case. Multitasking makes it far easier for you to get distracted. This is especially true if you’re sporadically checking your emails. Emails can actually eat up far more of your valuable time than you’d like. It’s better for you to prioritize, and have set times for actually checking your emails and things. Focus on one task at a time and you should get things done faster and to a higher standard. Have Real Down Time Make sure you do schedule in real down time, both on your lunch break and when you’re at home. Studies show that taking time away from your work will make it better quality, rather than plugging away hoping to get more done and running out of steam. You deserve a break! Get A Career Coach If you really want to get better at your job, consider getting a career coach. There are all kinds of career coaches out there depending on what you do. There’s a career coach for lawyers, a career coach for nurses, and even a career coach for entrepreneurs. You can learn to better deal with conflict, how to get promoted, and so much more. Keep Up To Date With Your Industry It’s so important that you keep up to date with your industry. Make sure you read articles, magazines, and anything else that will clue you in on what’s new in your field. Staying ahead of the game is so important in this day and age. Expand Your Skills In Your Own Time Although you do need real down time, expanding your skills in your own time is an option. You can do night courses and online courses so you can learn more in your own time. What skills do you need? What could you improve on? Doing things this way will be hard work, but it could well be worth it. Visualize Visualizing might sound a little crazy, but if you read up on some of the most successful people out there, you’ll see they all do it. Tony Robbins is one guy who has achieved a ridiculous amount with his life and is a huge fan of visualizing. Whether you’re a sportsman or you work in an office, visualizing could help you to go that step further. Visualize who you want to be, and step into that person. Visualize yourself doing the things you need to be doing successfully. It can help to change your entire attitude and mindset, as well as your reality! Try these methods now and you could soon find that you get that promotion or the recognition you deserve at work. Thanks for reading! Title Image Source

Thursday, May 14, 2020

Is Holiday Job Search a Waste of Time - Executive Career Brandâ„¢

Is Holiday Job Search a Waste of Time “Companies don’t hire in December, right? Maybe it makes more sense to wait until the new year to dive into my search.” I often hear such sentiments from executive job seekers at this time of year. If this is your thinking, you’re missing out on opportunities to make headway in your job search, when your competitors have taken that misguided notion to heart, and put their searches on hold. Holiday job-hunting offers unique circumstances to network â€" at office parties, family/friends get-togethers, and other holiday events â€" that we don’t typically see at other times of year. You’ll have more opportunities to meet and speak with executive recruiters, hiring decision makers at your target companies, and others who can help you with your career goals, because they won’t be inundated with meeting requests, like they will as soon as January gets here. And many companies set their budgets for the following year in the fall. Theyre recruiting now to start people in January. If you dont start looking until January, it may be too late for you. Want to learn how to best take advantage of holiday networking, and land that great-fit job faster? Susan P. Joyce, online job search expert and founder of Job-Hunt.org â€" one of Forbes’ Top 100 Websites for Your Career â€" and I published a great little Kindle ebook to help you: New Year, New Job! 101 Top Tips from the Job-Hunt Experts for Your Holiday Job Search: How to Use the Holidays to Advance Your Job Search This ebook is chock full of spot-on advice to conquer holiday job search, dished out by 26 of the job search and career experts at Job-Hunt.org, with a preface by Richard Bolles, author of “What Color Is Your Parachute?” For only 99 cents, this is a steal! And you don’t need a Kindle device to read Kindle books. You can download Amazon’s free Kindle reading app, for your smartphone, computer, or tablet. You can read more about the Kindle book and the Job-Hunt Experts here. More job search ebooks  to help you land that great-fit job faster: 23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land 20 Little-Known, Insider Tips to Accelerate Your Executive Job Search Secrets You Need To Know To Position Yourself for Job Search Success 00 0

Monday, May 11, 2020

LinkedIn Headline When Youre Unemployed

LinkedIn Headline When Youre Unemployed Do you wonder what to put in your LinkedIn headline when unemployed? Youre not alone! Your headline should promote YOU, not your employment status, so check out these examples. Updated August 2019. LinkedIn Headline When Unemployed By default, LinkedIn uses your current job title and company in your headline, but what happens when youre unemployed? Your headline is more than your job title and employer. It should explain your most marketable qualifications. Heres why. Your LinkedIn headline and photo are the only parts of your profile that show up in search results within LinkedIn. Your headline answers that question. However, a job title alone doesnt paint an enticing picture. Nor does it differentiate you from the other people with the same job title listed on LinkedIn. Announcing You Are Looking? Your headline seems like an obvious place to announce you are unemployed and looking for a new job. But is it? I dont think so. There is no reason to highlight the fact that you are unemployed, in transition, or looking for your next opportunity. Recruiters will never search for candidates using unemployed or in transition. The fact is, recruiters do not care if you are employed or unemployed. What they care about is whether you have the qualifications they are looking for. Thats when they want to talk to you. The honest truth is that recruiters may not be as interested in you if you are unemployed. To better understand what recruiters look for in a LinkedIn profile, check out this article by Jobscan. Some experts recommend using #ONO (open to new opportunities) in the headline, but Im not convinced this makes any difference to recruiters or hiring managers. If you wonder where to indicate you are looking for a new job, Ive got that covered later in this post. LinkedIn Headlines with Impact Here are three examples of LinkedIn headlines for unemployed that show value.   They are conservative, yet still have an impact! Your headline can be up to 120 characters including spaces, therefore, every word counts! And take note, none include a reference to being unemployed, seeking new opportunities or looking! Operations Manager. Skilled in warehousing, purchasing, PL, inventory management and logistics Helping clients find solutions to challenging problems in electronics design, test, measurement and fabrication Creative HR exec and operations manager. Experience with diversity HR practices, entrepreneurship and strategic partnerships Looking for more help crafting your headline?   Check out Fix Your LinkedIn Headline Today Update Your Career Interests Instead of stating your employment status on the front end, maybe updating it on the backend will make you feel more truthful. Your Career Interests section allows you to specify you are open to new opportunities. Its under the jobs tab. Only people with LinkedIn recruiting tools can see this information and only those who work outside your company. Here is the information you can include in your Career Interests. There are six parts: 1. Write a note to recruiters explaining when you can start, why you are looking, or something else you think they need to know about you. 2.   Select where you are in your search. This helps recruiters understand your situation. 3.   Specify job titles you are interested in (use job titles LinkedIn suggests as you type) 4.   List cities where you want to work 5.   Answer if you are interested in remote work 6.   Specify the terms of employment/types of jobs you are open to. Using Career Interests is a much smarter way of signaling recruiters you are open to new opportunities. The bottom line: Your LinkedIn profile should market/promote YOU! Not your employment status, previous employer or education!

Friday, May 8, 2020

Using Executive Resume Services

Using Executive Resume ServicesExecutive resume services can really help you obtain that coveted executive position. The real trick is to provide yourself with the right and the best professional resume. With the right executive resume, you are able to stand out from the crowd, and draw in the attention of your prospective employer.A perfect executive resume is all about using creative writing. Your resume has to be like a well-crafted puzzle. You should be able to use each section effectively to give your prospective employer an overall impression of who you are. Executives use executive resume services as a means of marketing themselves, as well as attract the attention of potential employers.These services will provide you with a sample of the type of resume that you want to go in for and ask them about your past and present company's situation. Your recruiter should also be able to provide you with the details of how they can help you achieve your dream job. These services will p ut you in touch with a number of senior executives and ask them about your skills and your personality.Most executive resume services will include a variety of samples for you to peruse through. They will also provide you with samples for the other sections such as cover letter, and curriculum vitae. For the most part, you can expect these samples to be similar in structure, but some may vary slightly.After deciding on the services that you would like to use, you should go about preparing your resume. Make sure that you have a succinct yet impressive cover letter. Write the words that are related to your work experience in your cover letter so that it speaks volumes about your abilities and experience. The letter is a very important part of your executive resume.Curriculum Vitae and cover letters can both be included in your resume. When compiling these forms, you need to make sure that the font, type, and layout are appropriate for you. You may also want to consider including some non-exact match versions of these forms. These are much easier to read and process. Remember that your CV is a means of helping your prospective employer to find out more about you, and in turn, helping you get the job that you want.Your first and most important step in preparing for your executive resume is to pick your application form. For example, you should choose the Microsoft Word document that is offered by several executive resume services. This is so that you can input the information that you want to include in your resume. It should be designed so that it can be easily edited as well. There are hundreds of applications out there, so look at some of the top applicants to see what they use for their resumes.The Internet is full of resources for you to use executive resume services. You should take advantage of these resources and find out more about these services. Take advantage of this opportunity to find out what executive resume services offer you and find out what you need to do to apply for these services. When applying for these services, you should also remember to include relevant samples so that your potential employer can see your personal qualities and skills that you can offer.